BBC Studios has partnered with Immediate Media Co to launch a magazine dedicated to "Bluey."

License Global

July 13, 2021

1 Min Read
Bluey_NEW.jpg

After launching in Australia in 2018, BBC Studio's "Bluey" – produced by Ludo Studio – has gained global audiences and gathering numerous awards such as the International Emmy Kids Award in the Preschool Category. The magazine will take “Bluey's” approach to play and offers kids open-ended play, allow readers to explore the Heeler family home and paint collectible figurines. 

"’Bluey’ has been a roaring broadcast success across the globe, and we're thrilled to be creating content for fans to enjoy here in the U.K.," says Fiona Campbell, publisher, Immediate Youth & Children. "It's great to finally give 'little squirts' (and let's be honest, their parents, too.) what they've been waiting for. We have an exciting lineup of issues and gifts, featuring themes from family to food along with ‘Bluey’ classics such as Daddy Robot, Magic Asparagus and the Grannies with plenty of games, makes, puzzles and giggles along the way." 

"We're delighted to work with Immediate to bring the new Bluey Magazine to shelves and can't wait for you to see it. It's packed full of exciting activities to keep your children entertained while learning, having fun and sharing their love for Bluey and her family," says Mandy Thwaites, director, magazines, consumer products, BBC Studios. 

Bluey Magazine will launch on August 4 and will be available across newsstands and most supermarkets in the U.K. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like