Imira Entertainment has signed a deal with manufacturer TP Vision, which produces  Philips TVs in Europe and Latin America, to launch its kids' content platform "iMIRAPLAY" on Philips Smart TV.

The app will come pre-loaded on all new Philips Smart TVs across both territories and is available to be installed on most existing Phillips devices.

Imira has also expanded the range of programming available to consumers. The app initially launched with five series, both in English and Spanish. Now, six more shows have been made available including "Larva," "City of Friends" and "Mr. Simple."

“'iMIRAPLAY' is gaining ground as a content portal responding to the changing viewing habits of audiences today," says Sergi Reitg, chief executive officer, Imira Entertainment. "Imira Entertainment is continuing to be trailblazer in the digital space, finding new ways to connect with our viewers on their terms. We are thrilled to be partnering with TP Vision to further expand our reach in this space.”