Mattel, Pokémon and other top brands will be featured at the new Dubai theme park.

Dubai-based IMG Worlds has launched its newest theme park, called IMG Worlds of Legends, which features a host of brands from Nickelodeon, Ubisoft, Cartoon Network and more.

The new park, situated adjacent to IMG Worlds of Adventure, will feature an interactive rollercoaster, water-based attractions, live entertainment and more.

The 2 million-square-foot indoor theme park will also include nine different zones that feature a host of characters from global brands including “Teenage Mutant Ninja Turtles,” “Dora the Explorer” and “SpongeBob SquarePants” from Nickelodeon; “Assassin’s Creed,” “Raving Rabbids” and “Just Dance” from Ubisoft; “Power Rangers” from Saban; Pokémon; Barbie, Hot Wheels, “Bob the Builder,” “Thomas & Friends” and Mega Bloks from Mattel; “Dragon Ball Z” and “One Piece” from Toei Animation; “Naruto” from TV Tokyo; “We Bare Bears” and other popular and classic brands from Cartoon Network; and IMG Worlds’ proprietary brands Legends of Arabia and Lost Valley–Dinosaur Adventure.

“IMG Worlds continues to attract truly international brands to Dubai and we are now one of the principal players in the global theme park industry,” says Lennard Otto, chief executive officer, IMG Worlds. “We have executed on our brand portfolio strategy, bringing together the biggest names in the industry under one umbrella to create the ultimate leisure and entertainment destination. IMG Worlds of Legends has beloved characters, dynamic rides, interactive attractions and incredible architectural engineering across nine distinct zones, spanning over 2 million square feet.”

IMG Worlds of Legends is now open and will connect to IMG Worlds of Adventure via a sky bridge, which will double as a gateway to the park.