The global brand management company will work with the London-based, Christmas-themed experience for six more years.
EUROPE–PWR Events, which is owned by IMG, has renewed its agreement with The Royal Parks to manage and produce the Hyde Park Winter Wonderland in London through the 2023-24 season.
Hyde Park Winter Wonderland features more than 100 rides and attractions, including the U.K.’s largest open-air ice rink and live shows, plus bars, restaurants, markets and entertainment.
“We are thrilled to be working with IMG’s PWR Events once again to deliver this world-famous event,” says Alun Mainwaring, head of events, filming and commercial development, The Royal Parks. “Hyde Park Winter Wonderland continues to entertain and wow visitors with world leading rides and attractions bringing festive cheer to London. It is a vital event for The Royal Parks, raising money which goes back into conserving and improving the eight Royal Parks.”
PWR Events, which was acquired by IMG in 2015, has been promoting and managing Winter Wonderland since 2007.
“We are delighted to be continuing our relationship with The Royal Parks on this iconic London landmark event,” says Stephen Flint Wood, senior vice president and managing director, arts and entertainment events, IMG.