Multi-year agreements will build on both brands through a variety of consumer products and live events.
Caesars Entertainment, the casino entertainment provider, has appointed IMG as its worldwide licensing representative in a multiyear agreement. Licensing categories will include home goods, apparel and footwear, wine and spirits, fragrance and beauty products, fashion accessories, travel goods and recreational gaming-themed products.
CrossFit has signed with WME|IMG to represent the global gym organization for content, marketing and live events.
WME will expand CrossFit’s global presence through content opportunities, and IMG will be working to promote the CrossFit brand through its event management, licensing and sponsorship divisions.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.