The estate of the iconic blues musician will now be represented for licensing worldwide.

The Riley B. King Trust, custodians of the estate of BB King, has appointed IMG for global licensing and marketing representation to preserve the music icon’s legacy.

“We considered many agencies to assist us with celebrating and keeping alive BB King’s extraordinary legacy in unique and creative ways, and in the end it was obvious that only IMG had the resources, professionalism and track record we were looking for,” says LaVerne Toney, trustee, The Riley B. King Trust.

Known for his indefatigable performance schedule, BB King began his career in the 1940’s and continued playing more than 200 concerts a year well into advanced age. He is in both the Blues Hall of Fame and the Rock and Rock Hall of Fame.

“We are incredibly proud to represent this towering icon of American music and the sounds and spirit of the Mississippi Delta,” says Bruno Maglione, president, licensing, IMG. “We hope to bring this inheritance to products and marketing collaborations that will celebrate his life as well as evoke his love of live music and cultural heritage that inspired his sound.”

Recognized as the undisputed “King of Blues,” BB King is known for bringing the blues, jazz and swing sounds of the American south to mainstream audiences across the U.S., as well as Europe where guitarists such as George Harrison, Eric Clapton and Keith Richardson took inspiration from his compositions and signature guitar phrasing.