SCE Group has tapped the licensing and marketing firm Idea Patch to launch a full-scale lifestyle brand inspired by the New York adult nightclub Sin City Cabaret.

“We are confident that now is the time to build on the Sin City Cabaret brand and branch out into consumer products,” says Gus D, president, SCE Group. “Sin City is the No. 1 urban adult nightclub in New York, accentuating urban affluence and sex appeal, closely tied to emerging hip-hop and rap music trends."

Idea Patch will develop a comprehensive program for the brand that will include a full range of products for men and women such as apparel, intimates, headwear, hosiery, accessories and drinkware.