The British footballer will appear in several on-air segments for the network’s CN Buddy Network campaign.

EUROPE–British footballer Ian Wright has teamed up with Cartoon Network to launch the help launch the channel’s annual international anti-bullying campaign.

Wright will appear in the campaign’s on-air segments, which also includes an original series of animated shorts addressing the viewpoints of the bully, the bullied and the observer.

The CN Buddy Network, which kicked off yesterday, encourages kids and young people to “have each other’s back, speak out against bullying” and “Be a buddy, not a bully.”

Wright’s video messages, as well as other components of the campaign, can be found online at CartoonNetwork.co.uk/BeABuddy.