Hyperkin Announces Partnership with Kraft Heinz 

The line will focus on gaming accessories that feature the Kraft Heinz portfolio of brands. 
License Global

March 11, 2022

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Hyperkin/Kraft Heinz

Gaming hardware developer, Hyperkin, has announced it will be partnering with Kraft Heinz to produce snack-related gaming accessories. Now gamers can represent go-to foods like Bagel Bites, Heinz condiments, Kool-Aid, Lunchables, Kraft Macaroni & Cheese and Kraft Dinner (KD to our Canadian brethren) at their battle stations or on the go. The deal was brokered by Kraft Heinz’s licensing agency, Brand Central.   

Hyperkin is a Los Angeles-based video game hardware developer making unique and nostalgic products for both retro and modern gamers.  

Details on the upcoming product line are coming soon.  

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