Rapper Kendrick Lamar has styled his fourth shoe collaboration with Nike.

License Global

October 19, 2018

1 Min Read

The new The Nike Cortez Kenny IV “House Shoe” applies the feel of a house shoe (a popular choice of footwear in the star’s native Los Angeles) to the Cortez silhouette.

The Nike Cortez Kenny IV “House Shoe” is available now. In other Los Angeles-related news, Nike has opened a new Jordan Brand retail and brand experience in partnership with Footaction in the city’s downtown.

The Jumpman LA site offers visitors a product lounge, a story lounge with content from local artists and brand storytelling, a sports-science centered fight lab and a regulation-size rooftop basketball court.

“Los Angeles is a city of champions and continues to develop some of the world’s most talented athletes and creatives,” says Larry Miller, president, Jordan Brand. “After seeing firsthand how passionate this community is about the Jumpman during last year’s All-Star Weekend, we are thrilled to open space here permanently and continue to help make this a place where champions of sport, art and culture can thrive.”

Jumpman LA is located at 620 South Broadway and is set to open Oct. 20.

Read more about:

Nike

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like