‘Humble’ Brag: Kendrick Lamar Adds New Nike Styles

Rapper Kendrick Lamar has styled his fourth shoe collaboration with Nike.
License Global

October 19, 2018

‘Humble’ Brag: Kendrick Lamar Adds New Nike Styles

The new The Nike Cortez Kenny IV “House Shoe” applies the feel of a house shoe (a popular choice of footwear in the star’s native Los Angeles) to the Cortez silhouette.

The Nike Cortez Kenny IV “House Shoe” is available now. In other Los Angeles-related news, Nike has opened a new Jordan Brand retail and brand experience in partnership with Footaction in the city’s downtown.

The Jumpman LA site offers visitors a product lounge, a story lounge with content from local artists and brand storytelling, a sports-science centered fight lab and a regulation-size rooftop basketball court.

“Los Angeles is a city of champions and continues to develop some of the world’s most talented athletes and creatives,” says Larry Miller, president, Jordan Brand. “After seeing firsthand how passionate this community is about the Jumpman during last year’s All-Star Weekend, we are thrilled to open space here permanently and continue to help make this a place where champions of sport, art and culture can thrive.”

Jumpman LA is located at 620 South Broadway and is set to open Oct. 20.

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