Discovery Communications and Hasbro will re-brand the jointly owned The Hub Network as Discovery Family Channel, following Discovery taking a majority stake in the network.

Beginning Oct. 13, the new Discovery Family Channel will also broaden its programming focus to serve families in primetime, while it continues to showcase Hasbro Studios children’s content in the daytime.

During the day, Discovery Family will offer a robust lineup of new Hasbro Studios’ series as well as library programming including "My Little Pony," "Littlest Pet Show" and "Transformers Rescue Bots."

During primetime, the network will serve a growing family audience that began to develop under The Hub Network. Primetime programming will draw from Discovery’s expertise in real world content that appeals to the entire family in the natural history, adventure, animals and science genres. Initial series will include "Superhuman," "Time Warp," "Flying Wild Alaska," "Africa" and "Extreme Engineering: Biggest Reveals."

Discovery Family Channel continues to be a joint venture between Discovery Communications and Hasbro, with Discovery Communications taking a 60 percent ownership position and Hasbro’s stake decreasing to 40 percent. The network will be consolidated and managed under the Discovery portfolio of networks.

“The next chapter of our collaboration will harness the incredible content strengths of both Discovery and Hasbro to program Discovery Family Channel with highly rated, award-winning storytelling around Hasbro’s brands and Discovery’s most popular non-fiction shows that appeal to both children and families alike,” says Brian Goldner, president and chief executive officer, Hasbro. “Discovery Communications has a nearly 30-year track record of building television brands that create maximum value for advertisers and distributors through their world-class raft of programming, and we look forward to evolving this network together.”

Under the executive management of group president Henry Schleiff, Tom Cosgrove will assume the role of general manager of Discovery Family Channel and will manage all network operations and programming, working closely with the Hasbro Studios team.

“Hasbro is a world-class company with franchises and characters that appeal to kids and families around the world," says David Zaslav, president and chief executive officer, Discovery Communications. "They have been terrific partners over the past several years as we developed our kids' television audience in the U.S., and we look forward to a continued strong collaboration as we evolve to the Discovery Family Channel together. Henry’s proficiency in developing and growing strong brands combined with Tom’s experience on Discovery’s flagship brand and deep background in family programming make for a perfect leadership team to drive the network toward future growth.”