HSN Features Disney’s Alice

Disney tapped live content retailer HSN for an entertainment retail experience inspired by its film Alice Through the Looking Glass, in theaters today. 

April 6, 2018

HSN Features Disney’s Alice

Upcoming Disney film inspires a number of capsule collections across multiple categories.

Disney tapped live content retailer HSN for an entertainment retail experience inspired by its film

Alice Through the Looking Glass

, in theaters today.

The HSN x

Alice Through the Looking Glass

event, which was the shopping network's largest movie-inspired event ever, kicked off Monday and concluded at midnight on Thursday.

The new Disney film came to life across all HSN’s platforms–TV, online, mobile and social–through a comprehensive marketing campaign that includes a number of capsule collections inspired by the movie.

The collaboration will bring curated collections by top designers including Miranda Kerr, Colleen Atwood, Patricia Underwood, Giuliana Rancic and Jeffrey Banks, among others, for products spanning multiple categories including apparel, home, culinary, beauty and more.

The collections also feature six core themes in the movie such as the Red Queen, time, Kingsleigh Trading Co., Witzend, Discover Alice Through the Looking Glass and Victorian Romance.

“We are excited to be working

once again with the talented team at HSN,” says Don Gross, vice president, global marketing partnerships, promotions and synergy, Disney. “The whimsy and originality of

Alice Through the Looking Glass

are brought to life through this fantastic retail collection, and the creative details and designs will surely appeal to movie fans.”

Despite the HSN event concluding on its platforms, the

Alice

capsule collections are still available on

HSN.com

.

 

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