In the retailer's largest partnership of the year, Margaritaville products will be featured by HSN and the HSNi Cornerstone divisions, Frontgate and TravelSmith.
"HSN sits at the epicenter of content, community and commerce. We are a platform for storytelling," says Mindy Grossman, chief executive officer, HSN. "Our partnership with Margaritaville exemplifies our dedication to providing engaging content and unique products to consumers. Margaritaville is a compelling brand with a passionate fan base that we are excited to introduce to our portfolio of HSNi brands."
The partnership launched Wednesday with an assortment of 142 home products on the Frontgate website. Then in mid-May, TravelSmith will offer its customers a curated mix of apparel, swimwear and accessories for both men
Product will then launch on HSN July 3 including a mix of Margaritaville's best-selling products and exclusive items created specifically for the retailer. The launch will feature a series of "5 O'clock Somewhere" shows each Friday across TV, online, mobile and social.
"We're thrilled to launch this new partnership with HSNi and provide millions of new consumers the opportunity to experience the Margaritaville way of life, wherever their current latitude," says John Cohlan, chief executive officer, Margaritaville Enterprises. "From our island-inspired home décor and entertaining products to our frozen concoction makers and apparel, each item in the collection embodies escapism, relaxation, paradise and the Margaritaville state of mind."
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