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Hot Wheels Expands NFT Garage

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Fans can set up WAX Cloud Wallet to collect digital artwork from Hot Wheels, with a chance to own limited-edition die-cast vehicles.

Mattel has announced the launch of Hot Wheels NFT Garage Series 1 to bring Hot Wheels fans a new way to add to their collection, in partnership with The Worldwide Asset eXchange (WAX). 

The Hot Wheels NFT Garage continues to grow with the release of 40 new NFT Hot Wheels designs on Nov. 16. These digital collectibles also offer fans the chance to own limited-edition real-life die-cast vehicles when they collect select NFTs. 

The NFTs feature a range of digital vehicles with exclusive animated packaging, are available in standard 4-card and premium 10-card packs and consist of variations that will offer designs ranging across four tiers: Base, Rare, Premium and NFTH (Treasure Hunt). 

More than 5,000 rarities in this release are redeemable for real-life, special-edition die-cast cars as part of this vIRLs (virtual+In Real Life) collection. Select tokens will unlock access to real-world Hot Wheels products including the Twin Mill, Rodger Dodger, Mach Speeder, SS Camaro and the Bone Shaker.  

“Hot Wheels is excited to offer limited, unique and sustainable NFTs with our latest Garage of Legends series,” says Andrew Chan, digital gaming, Mattel. “Collectors will have a chance to obtain exclusive physical die-cast vehicles and importantly, the NFTs will be minted on the sustainable WAX blockchain. The Hot Wheels design team chose 40 new designs for fans to continue to build their collections of Hot Wheels digital NFT artwork and physical die-cast vehicles!” 

Ahead of the November release, fans can set up their WAX Cloud Wallet by heading over to Wallet.wax.io.

Meet Mattel at Brand Licensing Europe – Register now!

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