Pop culture sensation Honey Boo Boo will soon be invading a retail store near you.

Big Tent Entertainment is kicking off a merchandising program for the TLC hit “Here Comes Honey Boo Boo” across key categories including publishing, apparel and accessories, gifts and collectibles, social expressions and novelty.

The first products are expected to hit stores later this summer, coinciding with the second season of “Here Comes Honey Boo Boo,” which begins July 17.

Additionally, a book, How to Honey Boo Boo, published in partnership with HarperCollins, will hit stores on July 9.