Hohner Musikinstrumente Inks Beatles Deal

The Beatles-themed harmonicas are entering the German speaking markets.
License Global

September 24, 2021

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Hohner Musikinstrumente GmbH, Trossingen, inked a worldwide license for Beatles and Yellow Submarine harmonicas, reports V.I.P. Entertainment & Merchandising AG, the Hamburg-based agent that has represented Apple Corps for more than 15 years in the German speaking markets. 

The first products are scheduled to enter the market in spring 2022. Apart from a Yellow Submarine version is a professional “Signature Model” under the Beatles brand. 

 

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