HIT, Televisa Expand Broadcast Deal

HIT Entertainment and Televisa have expanded their current broadcasting partnership.

April 6, 2018

HIT, Televisa Expand Broadcast Deal

As part of the deal, Televisa will promote the HIT properties across its multiple entertainment platforms including their kids’ website Televisa Niños, which will also get a Thomas & Friends-branded sub-site.

“Thomas & Friends” also moved to a new daily Monday to Friday schedule on the network in October.

“We are thrilled to expand our partnership with Televisa in a way that will drive holistic brand engagement of Thomas & Friends and our other core properties across their multiple platforms reaching kids and parents in Mexico,” says Sid Mathur, vice president, The Americas, HIT Entertainment. “We are aligning with the best possible partners to allow us to share the adventures of ‘Thomas & Friends,’ ‘Bob the Builder’ and our other properties

with many more children and families and position our brands for growth in this important emerging global market.”

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