HIT Appoints Attractions Partner

HIT Entertainment, a subsidiary of Mattel, has appointed Lappset to design and build branded activity attractions for its top brands.

The agreement encompasses HIT Entertainment brands Thomas & Friends, Mike the Knight, Fireman Sam, Bob the Builder, Angelina Ballerina, Barney and Pingu.

Lappset will work with HIT's attractions partners to design and build branded activity attractions based on the characters throughout Europe, Middle East and North Africa regions.

"We are very pleased to be working with Lappset, as we believe that together we can build much more exciting and engaging play environments for our customers," says David King, group director, EMEA, Hit Entertainment. "Lappset understands the importance of active play, and their skillset in bringing brands to life in physical environments means that they are a strong partner for us."