Hidden Pigeon, tonies Partner on Mo Willems’ Pigeon Series Tonie

Kids can learn about patience, persistence and listening from the voice of The Pigeon from Mo Willem’s books, including “Don’t Let the Pigeon Drive the Bus!”

License Global, Content Editor

October 23, 2024

1 Min Read
Mo Willems’ Pigeon Series Tonie
Mo Willems’ Pigeon Series TonieHPC/tonies

The Hidden Pigeon Company (HPC) has teamed up with tonies, creators of the screen-free children’s audio entertainment system, to release a product based on award-winning author/illustrator, Mo Willems’ The Pigeon book series. Fans will know the humorous character from the popular “Don’t Let the Pigeon Drive the Bus!” and “Panic at the Bus Stop!” books.  

The Mo Willems’ Pigeon Series Tonie brings the character to life through audio storytelling in The Pigeon's voice and song tracks. Listeners can follow The Pigeon through various comical misadventures, from him desperately wanting to drive a bus to attempting to stay up late. 

The new Tonie will entertain listeners of all ages with songs from the hit musical, “Don’t Let The Pigeon Drive the Bus: The Musical!,” while teaching them about patience, persistence and listening. There are 12 tracks in total, with a 38-minute run time. HPC led the creative and was highly involved in its production, including the songs and other audio. 

The Mo Willems’ Pigeon Series Tonie will launch on Target.com this week and on Amazon, Walmart.com and Us.tonies.com on Nov. 5. This new product is the first in a series of upcoming introductions made exclusively for the Toniebox. 

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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