Jazwares toy line to hit shelves in fall 2016.
“Children around the world are relating to the characters and storylines featured in 'Dinosaur Train,' and they are experiencing the brand on television, online and through an array of innovative products true to the brand’s essence, which have also earned the trust and support of parents,” says Federico San Martin, vice president, global consumer products, The Jim Henson Company. “Focusing on fresh, creative, innovative concepts for both toys and role play, Jazwares will translate the fun, whimsical and the educational aspects of the 'Dinosaur Train' brand into products kids desire."
"Our new partnership with The Jim Henson Company to develop a creative, fun and engaging 'Dinosaur Train' toy line is a tremendous opportunity for us to play an integral role in further building the brand into an evergreen,” says Laura Zebersky, executive vice president, chief commercial officer, Jazwares. "The new line we create will connect us with fans of the series and bring them a wonderfully unique play experience where they can create their own 'Dinosaur Train' adventures."
The Jim Henson Company oversees all ancillary exploitation of the property including distribution, licensing and merchandising in all markets except Asia, where the brand is managed by production partner Sparky Animation.
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