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Henson Names 'Dino Train' Master Toy

Henson Names 'Dino Train' Master Toy
The Jim Henson Company has selected Jazwares as the new master toy partner for its hit preschool series, "Dinosaur Train," now entering its fourth season.

Jazwares toy line to hit shelves in fall 2016.

The Jim Henson Company has selected Jazwares as the new master toy partner for its hit preschool series, "Dinosaur Train," now entering its fourth season.

From figures to play sets, the "Dinosaur Train" toy line from Jazwares will offer a fresh array of products for fans, rounded out with plush and role play items. The new toys will debut at retail in fall 2016 in the U.S. and in select international markets, followed by a full international rollout thereafter.

“Children around the world are relating to the characters and storylines featured in 'Dinosaur Train,' and they are experiencing the brand on television, online and through an array of innovative products true to the brand’s essence, which have also earned the trust and support of parents,” says Federico San Martin, vice president, global consumer products, The Jim Henson Company. “Focusing on fresh, creative, innovative concepts for both toys and role play, Jazwares will translate the fun, whimsical and the educational aspects of the 'Dinosaur Train' brand into products kids desire."

Nominated for Daytime Emmys in 2013 and 2014, "Dinosaur Train" currently airs in 200 territories around the world.

"Our new partnership with The Jim Henson Company to develop a creative, fun and engaging 'Dinosaur Train' toy line is a tremendous opportunity for us to play an integral role in further building the brand into an evergreen,” says Laura Zebersky, executive vice president, chief commercial officer, Jazwares. "The new line we create will connect us with fans of the series and bring them a wonderfully unique play experience where they can create their own 'Dinosaur Train' adventures." 

The Jim Henson Company oversees all ancillary exploitation of the property including distribution, licensing and merchandising in all markets except Asia, where the brand is managed by production partner Sparky Animation. 

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