Henson Appoints ‘Word Party’ Master Toy

The Jim Henson Company has appointed Snaptoys to serve as the master toy licensee for its Netflix original preschool series “Word Party.”

April 6, 2018

Henson Appoints ‘Word Party’ Master Toy

Snaptoys will support the preschool show with plush, figures, electronics and more.


As the master toy licensee, Snaptoys will create and launch a range of toys in categories including plush, figures, play sets and electronics.

“We are thrilled to be working with an entertainment powerhouse such as The Jim Henson Company,” says Ricardo Venegas, president and chief executive officer, Snaptoys and Snap Global Solutions. “With our extensive background working with licensors, we are confident that we will be able to bring the ‘Word Party’ characters to life in a fun and engaging way.”

“Word Party” is a vocabulary building show that follows four baby animals–Bailey an elephant, Franny a cheetah, Kip a wallaby and Lulu a panda–as they sing dance and play while learning new words. The show premiered on Netflix in July 2016 and a second season is slated to launch Oct. 21 on the streaming service.

“Through our retail partnership with Snaptoys, children

everywhere will have their very own Lulu, Bailey, Franny and Kip to learn and play along with as they build their vocabulary skills,” says Federico San Martin, vice president, global consumer products, The Jim Henson Company.

The first range of toys is expected to hit retailers in fall 2017 or sooner.

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