The character joins the metaverse with Sanrio do Brasil, Bare Tree Media and Azerion.

License Global

December 16, 2021

1 Min Read
Hello Kitty in a promotional image for Habbo
Sanrio/Bare Tree Media

Azerion, a European digital entertainment and media platform, has announced the release of Hello Kitty within the Azerion metaverses throughout Latin America on Dec. 21, as virtual goods offered through Azerion's social games Habbo and Woozworld. 

Habbo and Woozworld players will have exclusive access to a collection of holiday-themed Hello Kitty items, including seasonal furniture, clothing and accessories, all available for purchase using in-game virtual currencies.  

"We are very excited to work together with Bare Tree Media and Sanrio do Brasil on welcoming Hello Kitty into our metaverses, creating a fresh look for this beloved character and offering new experiences for their regional fanbase," says Madelon Smittenaar, business development manager, Azerion. "To us, partnerships like this are at the heart of our games." 

"We are thrilled to offer Hello Kitty fans in Latin America an immersive experience within Habbo and Woozworld in the form of virtual goods for avatars and virtual spaces for the holidays," says Robert Ferrari, president, Bare Tree Media. "It is an honor to set up and manage this partnership, and we look forward to bringing additional Hello Kitty content within the Azerion metaverses throughout 2022." 


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