The branded apparel collection will be available at the supermarket chain’s locations in the U.K., U.S. and Europe.
The latest collection, dubbed #LetsDenim, celebrates the city of Los Angeles, the star’s “second home,” across a range of denim cuts and complementary women’s and children’s apparel, accessories and shoes.
"I've always been a big fan of denim,” says Klum. “You can combine it with almost anything: sometimes it is casual, sometimes it is chic. The #LetsDenim collection reflects this versatility and can be tailored to anyone’s personal style, and for any occasion.”
The #LetsDenim collection will launch in more 10,000 Lidl stores worldwide this month, as well as in the U.S. on March 11 as part of Lidl’s “Fashion Week.”
"After launching two very successful collections with Heidi Klum, we are excited to expand access to her coveted styles, and to allow Heidi’s youngest fans to shop and access her new denim range,” says Boudewijn Tiktak,
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