Heidi Klum Struts into Lidl

GLOBAL–Supermodel Heidi Klum and German supermarket Lidl have partnered together once again to release a new denim apparel range inspired by Southern California.

April 6, 2018

The branded apparel collection will be available at the supermarket chain’s locations in the U.K., U.S. and Europe.

GLOBAL–Supermodel Heidi Klum and German supermarket Lidl have partnered together once again to release a new denim apparel range inspired by Southern California.

The latest collection, dubbed #LetsDenim, celebrates the city of Los Angeles, the star’s “second home,” across a range of denim cuts and complementary women’s and children’s apparel, accessories and shoes.

"I've always been a big fan of denim,” says Klum. “You can combine it with almost anything: sometimes it is casual, sometimes it is chic. The #LetsDenim collection reflects this versatility and can be tailored to anyone’s personal style, and for any occasion.”

The #LetsDenim collection will launch in more 10,000 Lidl stores worldwide this month, as well as in the U.S. on March 11 as part of Lidl’s “Fashion Week.”

"After launching two very successful collections with Heidi Klum, we are excited to expand access to her coveted styles, and to allow Heidi’s youngest fans to shop and access her new denim range,” says Boudewijn Tiktak,

chief commercial officer, Lidl U.S. “From March 11, we will have a collection of versatile denim in our stores, delivered to our customers at Lidl’s unbeatable prices–and that’s how we rethink grocery.”