Planeta Junior and Coca-Cola have teamed to launch a new kids' drawing competition on Iberia flights featuring "Heidi."
From now through Sept. 30, kids traveling to and from Iberia will receive a Heidi placemat with their children's menu, inviting them to “let their imagination fly.” The best drawing will win a trip for four to Vienna. The prize ceremony will be held in Madrid in November, where Heidi herself will give the winner their prize.
Heidi will also be present in the VIP lounges at the Adolfo Suárez Madrid-Barajas Airport, as well as in the unaccompanied young travelers waiting room. When they arrive in both lounges, children will be given a sheet of Heidi games and activities and will be able to watch excerpts from "Heidi 3D" TV series.