'Heidi' Adds Partners in Spain, Italy

Planeta Junior is capitalizing on the success of the newly rebooted “Heidi” series in Spain and Italy with the appointment of a host of new licensees.

April 6, 2018

'Heidi' Adds Partners in Spain, Italy

Planeta manages the brand in Spain, Portugal, Italy and Greece.

New licensees for the 3D series include:

  • Spain–

    Big Picture (home entertainment), CyP (gifts), Claudio Reig (instruments including drums, guitars, melody microphones, electric keyboards), Comansi (non-articulated dolls), Ditexmed (apparel), Lugar Difusión (hair, jewelry and other accessories), Creaciones Jugavi (make-up and bath sets) and Panini (magazines).

    • Italy–

      Cecchi Gori (home entertainment), Edicart (books), Playpress (coloring activities for schools), Cleanpaper (personal care products), Giochi Preziosi (crisps, sweetbread and oven-baked products) and Walcor (chocolate coins and croissants).

      • Additionally, European master toy licensee Famosa will release its line of dolls, soft toys and play sets in both Spain and Italy.

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