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'Heidi' Adds Partners in Spain, Italy

'Heidi' Adds Partners in Spain, Italy
Planeta Junior is capitalizing on the success of the newly rebooted “Heidi” series in Spain and Italy with the appointment of a host of new licensees.

Planeta Junior is capitalizing on the success of the newly rebooted “Heidi” series in Spain and Italy with the appointment of a host of new licensees.

Planeta manages the brand in Spain, Portugal, Italy and Greece.

New licensees for the 3D series include:

  • Spain–Big Picture (home entertainment), CyP (gifts), Claudio Reig (instruments including drums, guitars, melody microphones, electric keyboards), Comansi (non-articulated dolls), Ditexmed (apparel), Lugar Difusión (hair, jewelry and other accessories), Creaciones Jugavi (make-up and bath sets) and Panini (magazines).
  • Italy–Cecchi Gori (home entertainment), Edicart (books), Playpress (coloring activities for schools), Cleanpaper (personal care products), Giochi Preziosi (crisps, sweetbread and oven-baked products) and Walcor (chocolate coins and croissants).
  • Additionally, European master toy licensee Famosa will release its line of dolls, soft toys and play sets in both Spain and Italy.
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