Licensing agency is on board to secure regional partners for the George R. R. Martin-inspired series.
HBO has created an expansive international catalog of “Thrones” products ranging from apparel, digital games and collectibles to board games and craft beer. In India, Black White Orange will help the network develop licensed products for “Thrones” in categories like apparel, wall décor, drinkware, stationery and other collectibles.
The agency will also help secure retail opportunities for the show.
“This is a huge achievement for us at Black White Orange and to say we are ecstatic would be underplaying the surge of emotions we’re feeling,” says Bhavik Vora, founder and chief executive officer, Black White Orange Brands. “‘Game of Thrones’ fans get transported into the world of Westeros when watching the show and are eager to extend that experience into their everyday lives. We’re honored and excited to work with HBO, who have instilled faith in a young team like ours, to make
In addition to “Thrones,” Black White Orange represents a robust portfolio of brands in India including NBCUniversal, “Sesame Street,” Brand YouWeCan, The Emoji Company and bCreative.
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