Hasbro has announced the promotion of Kim Boyd to head of global brands and consumer innovation, effective immediately.

Within the newly created global consumer innovation organization unit, Boyd’s position is responsible for driving Hasbro’s brands cohesively, consistently and globally with consumer-led innovation.

Working across the company’s brand-driven toy and game franchises and in partnership with eOne and “Wizards of the Coast,” Boyd is responsible for spearheading global commercial and consumer alignment to stay ahead in an increasingly borderless world. Boyd will be based in Hasbro’s Pawtucket, R.I., headquarters. She reports to Eric Nyman, chief consumer officer and chief operating officer, Hasbro.  

“We are on our journey to supercharge our brands like never before at Hasbro with the incredible competencies of Hasbro Consumer Products, eOne entertainment and ‘Wizards’ digital gaming divisions,” says Nyman. “As consumer preferences rapidly change, the promotion of Kim Boyd to the head of global grands and consumer innovation positions us to drive that vision forward. With a dedicated focus and leadership around consumer innovation, Hasbro will continue to deliver solutions for our world-class brands that surprise and delight our fans, families and children around the world. I am confident that Kim has the skills and passion for consumer-led innovation to lead this important group for years to come.”

Boyd joined Hasbro in 2006 and has held several leadership positions, most recently as senior vice president and general manager, Global Brands. She has led brand teams across action brands, gaming, fashion and preschool, along with her experience leading marketing across all Hasbro brands in the North American region for Hasbro’s toy and game business. Boyd’s new position falls underneath Hasbro’s overall consumer products business.