Licensing agent will manage properties such as NERF, “My Little Pony,” Transformers, Play-Doh, “Monopoly,” “Power Rangers” and Baby Alive in India.

License Global

August 13, 2019

1 Min Read

Hasbro has appointed Black White Orange Brands as its licensing agent in India.

The two companies will work together to bring Hasbro’s consumer products program to life in the region. Black White Orange Brands will oversee licensing opportunities for Hasbro brands such as NERF, “My Little Pony,” Transformers, Play-Doh, “Monopoly,” “Power Rangers” and Baby Alive. The agency will initially focus on the apparel, accessories, back-to-school, promotional licensing, sporting goods and publishing categories.

“We could not be more thrilled to be entering the exciting and vibrant market that is India and having the opportunity to delight families across the country with our portfolio of lifestyle brands,” says Casey Collins, senior vice president and general manager, global consumer products, Hasbro.

Hasbro recently made License Global’s Top 150 Global Licensors list, ranking No. 6 with $7.1 billion in retail sales of licensed merchandise in 2018.

Read more about:

Black White OrangeHasbro

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like