Hasbro Sews Up Global Fashion Line Deal

Hasbro has secured a multi-year, worldwide agreement with the Benetton Group for a variety of apparel and accessories featuring Hasbro’s portfolio of brands.

The first items in the collection include My Little Pony infants’ and kids’ collections as well as Transformers infants’ and kids’ lines, which will be released as part of the United Colors of Benetton’s fall/winter 2018 range.

Additional fashions inspired by several Hasbro brands will also be featured in Benetton’s spring/summer 2019 offerings and beyond.

“Benetton is one of the best-known fashion companies in the world and we are thrilled to work with them to bring beloved Hasbro brands to even more fans everywhere,” says Katherine Buckland, senior licensing director, Hasbro Consumer Products.

The upcoming Hasbro collection will be available online as well as in 5,000 United Colors of Benetton stores across 120 countries.