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Hasbro, Paramount to Build Film Franchise

The toy company is partnering with the film studio to collaborate on cross-property film universe based on five Hasbro brands.

Hasbro and Paramount Pictures are joining forces to bring five of the toy company’s properties to feature films.

Under the new agreement, Paramount and Allspark Pictures, Hasbro’s film segment, will establish a cross-property, interconnected onscreen universe that will bring together properties G.I. Joe, Micronauts, Visionaries, M.A.S.K. and ROM.

Allspark Pictures will produce the films.

"Hasbro and Allspark Pictures put storytelling at the center of everything that we do. These brands are filled with memorable stories and vivid characters, and this Universe creates a framework for how they will become interconnected," says Brian Goldner, chairman, president and chief executive officer, Hasbro. "Extending our partnership with Paramount allows us to continue our long-term strategy and overall vision to build dynamic worlds for all of our brands, and we are thrilled to collaborate with them as we develop these properties."

Hasbro has paired with Paramount previously on the blockbuster Transformers film franchise, which has earned $3.8 billion to-date.

"Paramount and Hasbro have had a longstanding relationship and we're proud of the success we've enjoyed on the Transformers and G.I. Joe franchises," says Brad Grey, chairman and CEO, Paramount Pictures. "We're excited to grow our agreement and make even more movies based upon these popular and powerful Hasbro characters and their worlds."

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