Hasbro Debuts Transformers Exhibition in China | License Global

Hasbro Debuts Transformers Exhibition in China

Optimus Prime, Megatron, Ironhide and more are now on display at the traveling exhibition.

ASIA–Hasbro and Cityneon Holdings have officially launched the interactive exhibition “Transformers Autobot Alliance” in Chong Qing, China.

The new experience allows viewers to interact with the franchise's popular robot characters including Optimus Prime, Megatron, Bumblebee and more. In addition, the interactive exhibit features a range of special effects including motion sensing, reflex tests and virtual reality.

Fans will also have the chance to learn the Transformers language and decode missions throughout the exhibit, as well as purchase a raft of branded merchandise.

In addition to Chong Qing, China, “Transformers Autobot Alliance” will visit multiple cities throughout the world in the next two years.