Creative Kids, a source of interactive kids' arts and crafts and STEM toys, has announced a new partnership with Hasbro to produce a variety of new Play-Doh-branded products in 2022. Through the multi-year, multi-national licensing agreement, Creative Kids and Hasbro will introduce a line of Play-Doh toys with new twists in the Air Dry and Modeling Clay compounds space.  

"Play-Doh has been shaping imaginations for generations of families by offering unique and engaging experiences for both kids and parents, for over 65 years," says Jess Richardson, vice president, global licensing, Hasbro. “This strategic partnership with Creative Kids allows the Play-Doh brand to expand upon that vision, offering kids exciting new innovative compounds to further unlock their creativity and imagination. Can't wait to see the explorative fun these products will deliver." 

The partnership is a close collaboration between Creative Kids' and Hasbro's product development and marketing teams. Together, the brands are working on new compounds for Play-Doh products, including modeling clay and other assortments to offer new creative play experiences. The first products will launch in spring 2022 for all distribution channels. 

"We are honored to partner with Hasbro to help enhance and grow their iconic Play-Doh line," says Daniel DeLapa, chief marketing officer, Creative Kids. "We have been working on numerous new compounds and to have those innovations branded under the Play-Doh line is a dream come true."