Hasbro Bets on Humorous ActHasbro Bets on Humorous Act

Internet comedy duo Rhett & Link have signed a multi-year agreement with Hasbro to bring the act’s portfolio to life through unique content.

Under the terms of the agreement, Rhett & Link will work with Hasbro to co-develop and promote games, partner on event experiences and create original content to launch Hasbro’s new games on their daily episodic YouTube series, “Good Mythical Morning.”

Rhett & Link have more than 21 million subscribers and are known for their scripted sketches, music videos, challenges as well as their online comedy series. The duo has also launched the podcast “Ear Biscuits” and the New York Times best-selling book Rhett and Link's Book of Mythicality: A Field Guide to Curiosity, Creativity and Tomfoolery.

“We want everything we do to be original, innovative, and, of course, a lot of fun,” says Link, Rhett & Link. “And that’s why we are beyond excited to collaborate with Hasbro. This is not a game to us—well, actually it’s exactly that. Several games, in fact.”