Harry Potter Flies into London Toy ShopHarry Potter Flies into London Toy Shop

Warner Bros. Consumer Products will bring the Wizarding World of Harry Potter to Hamleys toy shop in London.

Inspired by the supernatural series, the new Harry Potter-inspired environment will offer customers a large area on the ground floor of Hamleys that will feature wands, brooms, sorting hats, costumes, flying golden snitches, interactive product demonstrations, competitions, meet and greets with Hamleys Bear in his house scarf and more.

The event will also see the British toy inventor Wow! Stuff doing in-store demonstrations each day, a line of Harry Potter dolls from Mattel on display, as well as other collectible merchandise.  Beginning in August, customers will also be invited to build their own LEGO Wizarding World in-store.

“We are delighted to be collaborating with one of the world’s most recognized brands to bring the magic of Harry Potter to our toy shop,” says Ralph Cunningham, group chief executive officer, Hamelys Group. “We have an incredible assortment of Harry Potter merchandise, coupled with our unique retail proposition of delivering world-class, engaging product demonstration. It will make Hamleys a destination for Harry Potter fans from all over the world. The love for both brands stretches over generations and we are positive that this new addition will bring smiles to the faces of children and families who visit our store.”