HARI, animation developer, producer and distributor known for creations dedicated to children and families around the world, has announced the appointment of Corentin Besse as a brand manager. 

“‘Grizzy and the Lemmings’ and the other IPs developed by HARI enjoy an outstanding international visibility, as well as a strong brand potential,” says Besse. “I am thrilled to join HARI’s team to turn this potential into reality!” ‘ 

“Grizzy & the Lemmings” was the most-aired French animated show worldwide in 2021 and entered the “Netflix TOP 10 TV Shows” in more than 60 territories. The official YouTube channel is also experiencing growth, with more than 5 million subscribers and over one billion views per year. 

“Our ambition is to develop a complete brand strategy around IPs created by HARI, with ‘Grizzy and the Lemmings’ being a top priority,” says Josselin Charier, co-founder of HARI. “We are delighted to welcome Corentin to develop the digital exposition of our brands and manage licensing and merchandising activities. His marketing expertise and knowledge of the market will help us optimize the visibility of our brands and reveal their 360-degree potential.” 

Besse’s previous employers include Studio 100 Animation and he has spent that last four years at Toei Animation.