Hard Rock Gambles On Online Casinos

The music, entertainment and hospitality brand will lend its name to a new online gaming platform.

NORTH AMERICA–Hard Rock International has entered into a strategic partnership with Gaming Innovation Group to create an online casino.

The deal will see Gaming Innovation design and development a digital consumer portal and back-end platform that will allow users to participate in casino-style gaming online.

The online casino is slated to launch this year.