Last week, Disney Consumer Products unveiled an extensive collection of products from 12 licensees including Hasbro, LEGO, Disguise, Her Universe, Café Press, Mad Engine, Just Play, KidDesigns, Hot Wheels, Rubie's, C-Life and Jay Franco. (See story
Marvel's Guardians of the Galaxy
introduces exciting characters and vehicles unlike anything seen in previous Marvel films. These elements were embraced by partners who immediately saw the potential to create out-of-this-world products that appeal to fans of all ages,” says Paul Gitter, senior vice president, Marvel Licensing.
According to Box Office Mojo,
Guardians of the Galaxy
recorded $94.3 million in the U.S. on its opening weekend,
The Bourne Ultimatum (2007)
previously held the No. 1 spot as the largest grossing weekend in August with $69.1 million.
is also the third largest opening of 2014 ranking behind
Transformers: Age of Extinction
in June ($100 million) and
Captain America: The Winter Soldier
in April ($95 million), but topping Marvel’s
Thor: The Dark World
($85.7 million) last November.
According to sources, Marvel was anticipating an opening around $60 to $65 million so this box office performance bodes well for the future of the franchise.
A sequel to
is already set for release in 2017, which was announced by Marvel Studios at Comic-Con last month. The studio’s next films, both in 2015, are
The Avengers: Age of Ultron
(May 1) and
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.