Magic Light Pictures, the brand-building company behind the Gruffalo brand, is extending the children’s character in a tasty way–through cakes.

Park Cakes will launch a new Gruffalo Cakes range that include such confections as a 2D Terribly Tasty Gruffalo chocolate party cake, now available at 278 Tesco stores in the U.K. 

Park Cakes is also developing a 3D molded Gruffalo-shaped cake and tray bake, which will hit the shelves later this year.