Grom Social Enterprises, a social media company specializing in family animation production services and original entertainment, recently announced the appointment of veteran entertainment and media marketing executive Jared Wolfson to its executive ranks.  

Wolfson’s appointment was announced by Darren Marks, chairman and chief executive officer, Grom.  

Wolfson joins Grom’s executive team as the chief executive officer, Curiosity Ink Media and Top Draw Animation as executive vice president.  

At Curiosity, a global media company that develops, acquires and maximizes the commercial potential of intellectual properties in the kids and family entertainment space, Wolfson will be responsible for leading key initiatives, including partnerships and deal structure, operations, finance and driving corporate vision and culture.   

For Top Draw, Grom’s award-winning, Manila-based animation studio, Wolfson will spearhead business development and partnership efforts, as well as oversee critical operating divisions.  

A business development executive and marketing specialist for more than 20 years, Wolfson has built and managed numerous franchise properties, designed and executed multimedia marketing plans and initiatives, achieved record sales revenues and led development, production and operational activities for studios, amassing hundreds of hours of kids’ and family entertainment content in various formats and mediums.  

“Jared’s acumen as a business development executive, go-to-market specialist and brand builder will be put to good use as we bring Grom to its next level of success,” says Marks. “His commitment to excellence will pave the way to bringing our original content strategy to life and will simultaneously enhance the profile of Top Draw Animation among global content providers which depend on us to produce premium entertainment.”   

Wolfson joins Grom from JAKKS Pacific, where he was senior vice president, media, marketing and entertainment. While at JAKKS, Wolfson’s corporate leadership role included oversight on multiple departments, including global media marketing, corporate communications, investor relations, e-commerce and web development, and JAKKS’ philanthropic giving arm, JAKKS Cares. He also managed JAKKS’ entertainment division, Studio J.P., driving the development and growth of multimedia toy and entertainment franchise opportunities for multiple proprietary brands across the company.  

Before JAKKS, Wolfson held executive roles at Skyrocket Toys, Pacific Animation Partners, The Walt Disney Company and ZAG Entertainment, where he was president, franchise development, content distribution and marketing, overseeing development, production and operational activities.  

Curiosity recently unveiled a host of initiatives expected to bring its multiplatform IP to market for consumers everywhere in the coming months and years. Some of the projects that CIM recently announced include a collaboration with global toy company Cepia to develop the hit online shorts “Cats vs. Pickles” into a television series and an original animated holiday musical feature “Santa.com,” which will serve as a companion to a “Santa.com” virtual holiday hub and e-commerce initiative.   

CIM will also foray into publishing with new partner Dynamite Entertainment to create books for kids rooted in Curiosity’s original IP and other brands, kicking off with “PAW Patrol” and “Baldwin’s Big Adventure,” which is being developed into an animated preschool series.