Goosebumps Scares Up New Partners

Scholastic has lined up more than a dozen new licensees for the upcoming Sony Pictures Entertainment film, Goosebumps, which will hit theaters Oct. 16.

April 6, 2018

Goosebumps Scares Up New Partners
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Based on the book series by R.L. Stine, Scholastic Media is working in tandem with Sony Pictures Consumer Products to assemble licensees for the film.

New partners include:

  • Berkshire for headwear, footwear, rain gear, winter accessories and socks;

    • C-Life for t-shirts, fleece and thermal tops for men, women and children;

      • Card.com for pre-paid debit cards;

        • Cosmic Forces for a mobile game;

          • Cotton On for t-shirts and stationery worldwide;

            • GameMill Entertainment PC/video and online games;

              • GB Eye for posters and novelty items in Europe;

                • Katalyst for stationery and novelty items in Canada;

                  • Outset Media for board, activity and card games;

                    • Rasta Imposta for Halloween costumes;

                      • SG Companies for girls' and boys' sleepwear and slippers;

                        • SRM Idea Lab for novelties including light/sound slammers, slap bracelets, flashlights, plush sound gloves, book lights lenticular bookmarks, sound machines, compound toys and plush; and

                          • Trends International for posters and bookmarks.

                            Additionally, Scholastic Audio will produce audio books based on the

                            Goosebumps

                            film, while Scholastic’s Trade book publishing division will introduce five new movie tie-in titles.

                            Goosebumps

                            is a vibrant brand with a deep foundation in publishing,” says Leslye Schaefer, senior vice president, marketing and consumer products, Scholastic Media. “We’re very excited to be working with so many best-in-class companies that will introduce a wide array of products that give fans of every age the chance to ‘get

                            Goosebumps

                            ’ and engage in fun new ways with the celebrated brand–around the movie premiere and for years to come.”

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