Based on the book series by R.L. Stine, Scholastic Media is working in tandem with Sony Pictures Consumer Products to assemble licensees for the film.
New partners include:
Berkshire for headwear, footwear, rain gear, winter accessories and socks;
C-Life for t-shirts, fleece and thermal tops for men, women and children;
Card.com for pre-paid debit cards;
Cosmic Forces for a mobile game;
Cotton On for t-shirts and stationery worldwide;
GameMill Entertainment PC/video and online games;
GB Eye for posters and novelty items in Europe;
Katalyst for stationery and novelty items in Canada;
Outset Media for board, activity and card games;
Rasta Imposta for Halloween costumes;
SG Companies for girls' and boys' sleepwear and slippers;
SRM Idea Lab for novelties including light/sound slammers, slap bracelets, flashlights, plush sound gloves, book lights lenticular bookmarks, sound machines, compound toys and plush; and
Trends International for posters and bookmarks.
Additionally, Scholastic Audio will produce audio books based on the
film, while Scholastic’s Trade book publishing division will introduce five new movie tie-in titles.
is a vibrant brand with a deep foundation in publishing,” says Leslye Schaefer, senior vice president, marketing and consumer products, Scholastic Media. “We’re very excited to be working with so many best-in-class companies that will introduce a wide array of products that give fans of every age the chance to ‘get
’ and engage in fun new ways with the celebrated brand–around the movie premiere and for years to come.”
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