In honor of the Minions’ return to theaters, Gwyneth Paltrow’s Goop is featuring themed gear at its pop-up shop in NY.
NORTH AMERICA- Gwyneth Paltrow and her lifestyle brand Goop teamed up with Universal Brand Development to host a special screening of Illumination’s Despicable Me 3 in Southampton, N.Y. Wednesday.
The screening is part of a summer-long partnership between Goop, Illumination, and Universal Brand Development anchored by a collaboration on the Littles shop at Goop MRKT, the lifestyle brand’s pop-up installation in Amagansett, N.Y. Items in the Littles shop were inspired by the return of the Minions in Despicable Me 3 and include glow-in-the-dark sneakers from AKID, along with a curated collection of apparel and accessories from Karen Mabon and Free & Easy.
Attendees, including Tracy Anderson, Rebecca Minkoff and their children, were treated to Goop’s take on a concession stand, with Sugarfina candy, naturally dyed cotton candy and matcha popcorn, served in striped yellow containers as an ode to the Minions.
Goop MRKT, including the Despicable Me 3 Littles shop, is open until Aug. 20.