Goop Hosts Despicable Me 3 Shop 2

Gwyneth Paltrow and her lifestyle brand Goop teamed up with Universal Brand Development to host a special screening of Illumination’s Despicable Me 3 in Southampton, N.Y. Wednesday.

April 6, 2018

In honor of the Minions’ return to theaters, Gwyneth Paltrow’s Goop is featuring themed gear at its pop-up shop in NY.

NORTH AMERICA- Gwyneth Paltrow and her lifestyle brand Goop teamed up with Universal Brand Development to host a special screening of Illumination’s

Despicable Me 3

in Southampton, N.Y. Wednesday.

The screening is part of a summer-long partnership between Goop, Illumination, and Universal Brand Development anchored by a collaboration on the Littles shop at Goop MRKT, the lifestyle brand’s pop-up installation in Amagansett, N.Y. Items in the Littles shop were inspired by the return of the Minions in

Despicable Me 3

and include glow-in-the-dark sneakers from AKID, along with a curated collection of apparel and accessories from Karen Mabon and Free & Easy.

Attendees, including Tracy Anderson, Rebecca Minkoff and their children, were treated to Goop’s take on a concession stand, with Sugarfina candy, naturally dyed cotton candy and matcha popcorn, served in striped yellow containers as an ode to the Minions.

Goop MRKT, including the

Despicable Me 3

Littles shop, is open until Aug. 20.