Before taking maternity leave, Freedman-Dagg Laura held the position of event manager, Brand Licensing Europe, where she was integral in growing the trade show's retail proposition, successfully attracting an increasing number of high-quality European retailers to attend the event each year.
In her new role as head of retail, licensing, Freedman-Dagg will work across the business's global event portfolio, including Licensing Expo, the European and North American Brand & Licensing Innovation Summits and Brand Licensing Europe, to continue to deliver incredible content and meaningful meetings for retailers and exhibitors.
"The new head of retail role reflects the continued investment from Informa Markets to focus on driving retail attendance at our industry-leading licensing events," says Anna Knight, vice president, licensing, Informa Markets. "We know from talking to our customers
"It's brilliant to be back working with the Global Licensing Group," says Freedman-Dagg. "I loved developing the BLE retail proposition, and to be able to recreate that globally across our other event brands will be fantastic. One thing I've learnt over the years is that the retail buying calendar isn't homogenous, so it's important that the whole portfolio of Global Licensing Group events can deliver value when – and where – it's needed. Not only do we have world-class events already scheduled in the calendar, but we also have the reach and flexibility to innovate and introduce new, creative solutions. Our ethos has always been to stay close to our customers (retailers and exhibitors) so that we can understand what the market needs from us and act quickly to deliver it. This role will allow us to do this even more effectively."
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