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April 6, 2018
Girl Scouts of the USA has partnered with Macy’s to debut the first-ever Girl Scout-themed float in the 90th anniversary Macy’s Thanksgiving Day Parade, Nov. 24.
The debut Girl Scouts float will feature girls “building a better world” by climbing and belaying on 3D puzzle pieces that form a globe. It will also include two dozen Girl Scout badges and the special centennial of the Gold Award, the Girl Scouts’ highest commendation.
“We are thrilled to welcome Girl Scouts to the Macy’s parade family,” says Amy Kule, executive producer, Macy’s Thanksgiving Day Parade. “For the past 90 years, the Macy’s parade has provided unparalleled entertainment for millions of people spanning generations. We know the new Girl Scout float will showcase the fine work Girl Scouts do as they give back to their communities, discover the outdoors and explore science, technology, engineering and math. We are eager to see this new float make its inaugural trip down the streets of Manhattan this November.”
The Macy’s Thanksgiving Day Parade will air nationwide on the NBC network, Nov. 24, from 9 a.m. to noon, in all time zones.
Additionally, this October, License! Global is planning a special commemorative tribute to honor the 90th anniversary of the Macy’s Thanksgiving Day Parade. The tribute will feature an in-depth look at the parade and its impact on the licensing industry alongside tribute ads from the parade’s top licensing partners. More details about License! Global’s tribute can be found here.
Read more about:Macy's
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