“Best & Bester” will also be paired with an interactive app, allowing users to compare their own favorite things with friends.
A digital-first concept, the new TV series will consist of 78 x 7-minute episodes and is centered in a world where everyone gets to decide what they want to be. Within the show, consumers will be introduced to Best and Bester, two ultra-competitive friends who spend their time comparing what is the best thing of all time.
The series will also be paired with an interactive app, which will encourage users to compare their own favorite things and share it with their friends to determine the best thing, just like the characters.
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