Additional brand extensions will take the new film into publishing, apparel, novelties and more.
brand is gaining momentum in the U.K. as the property adds new licensees to its roster.
The new partners support the forthcoming film, which will debut worldwide in July 2016.
Rocket Licensing, Sony’s licensing agent for the brand in the U.K. and Ireland, brokered the new deals that include Centum Books for publishing; Brand Alliance for adult’s t-shirts and sweatshirts; BC International and Poetic Gem for adult nightwear, underwear and loungewear; Danilo for calendars, cards and gift wrap; Branded Distribtution for 3D lights; Hancocks and Kinnerton for confectionery; Finsbury Foods for celebration and seasonal cakes.
“The confirmed signing of a big roster of best-in-class licensees well before the end of 2015 shows the extraordinary momentum behind a brand that is as popular today as it was over 30 years ago–and which is about to enjoy an even higher profile as the great new Sony film comes to screens worldwide,” says Rob Wijeratna, joint managing
The additional licensees join a regional roster of 23 partners that span categories such as entertainment, plush, gifts, skateboards, babywear, socks, robes, novelty items, toys, plush and dress-up. Also on board to support the new film is Mattel as master toy licensee, Underground Toys as master plush licensee and Rubie’s Masquerade as master dress-up licensee.
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