Atlantyca Entertainment has appointed Australian brand agency Merchantwise to represent its flagship Geronimo Stilton brand in Australia and New Zealand.

Merchantwise will now serve as the exclusive licensing agent for Geronimo Stilton Classic, the “Geronimo Stilton” animated series and the Geronimo Stilton Kingdom of Fantasy brands. 

“We are so excited to have Merchantwise as the local representative of our treasured Geronimo Stilton brands,” says Rachele Geraci, licensing manager, Atlantyca. “We look forward to working with the Merchantwise team, together, to bring this much loved brand in a variety of products to the Australian retail market space.”