Genius Teams with Comcast for VOD Channel

Genius Brands International announced is expanding its partnership with Comcast to launch Kid Genius, a new channel on Xfinity On Demand.

April 6, 2018

Genius Teams with Comcast for VOD Channel

Genius Brands International announced is expanding its partnership with Comcast to launch Kid Genius, a new channel on Xfinity On Demand, after the success of its "Baby Genius" series on the platform.

The new video-on-demand channel will launch this fall with a variety of programming for toddlers to kids up to age 12 including the GBI original series "Warren Buffett’s Secret Millionaires Club" and "Thomas Edison’s Secret Lab," as well as other shows from content creators around the world.  

“Kids today have numerous entertainment choices, but what will differentiate Kid Genius is the combination of entertainment and enrichment value in every show we program,” says Andy Heyward, chief executive officer, GBI. “With children spending more and more time in front of a screen, our mission is to make that time both fun and intellectually stimulating within a safe environment.”  

GBI’s senior vice president of global distribution sales, Andy Berman, who joined the company last year to oversee the

expansion of the company's international distribution business, will head the Kid Genius operation.

“We have been in the business of creating kids’ content for well over 25 years,” says Berman. “In addition to our own unique original programming, the new Kid Genius channel will be a tremendous opportunity to showcase new independently produced programs and terrific acquired programming for kids.”

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