Genius Sends ‘Thomas Edison’ to LatAm

Series heads to Nat Geo Kids as Tycoon takes on the licensing of the brand.

LATIN AMERICA- Genius Brands International has appointed Tycoon Enterprises as the pan-Latin American licensing agent for its brand “Thomas Edison's Secret Lab.”

will work with Genius Brands to develop and execute a licensing and merchandising program based on the franchise, building on the brand's multi-media, cross-platform identity. Categories will include toys, apparel, accessories, school supplies, electronics, collectibles, novelty and publishing. The retail program will begin rolling out in 2018.

GBI announced at the same time that Nat Geo Kids that will bring the series to young viewers throughout Latin America. “Thomas Edison's Secret Lab” premiered on Nat Geo Kids in all Spanish-speaking markets on July 1, and will premiere in all Portuguese-speaking markets on Sept. 1. 

"‘Thomas Edison's Secret Lab blends real science with kids' natural curiosity to create engaging, entertaining and informative content that blends beautifully with the Nat Geo Kids personality, and as we continue to drive the brand's global development and expansion, the association with the National Geographic brand underscores both the educational and entertainment value of the series," says Stone Newman, President of Global Consumer Products, Worldwide Content Sales and Marketing, Genius Brands. "We are also excited to begin working with the Tycoon team to develop new product for retail distribution across the region that supports the launch of the series."

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