Genius Sells 'Edison' to Da Vinci

"Arousing the curiosity of our viewers is our mission at Da Vinci Learning and GBI's programming is an ideal solution and perfect fit for the channel," says Ferdinand Habsburg, managing director, Da Vinci Media. "By offering programming like GBI's 'Thomas Edison's Secret Lab,' programming that makes astounding scientific ideas understandable, that entertains and educates, and engages young minds and imaginations, we spark family conversations and motivate our young viewers to continue asking questions, learning and uncovering the mysteries of the universe."