Target, Best Buy, Spirit Halloween and more will support the animated series with new products and more.
In order to expand its reach, Genius Brands will release new “SpacePOP” products at Target, Best Buy, Barnes and Noble, Hudson News and Spirit Halloween, as well as launch a new direct-to-retail program with Calendar Club’s Go! retail stores throughout the U.S. this year. The company is also planning to expand its current retail program with Claire’s at additional locations.
Furthermore, a host of current licensing partners–including Madame Alexander, Canal Toys, Taste Beauty and KidDesigns–will expand their “SpacePOP” collections. New licensees supporting the program include Paper Punk for 3D arts and crafts as well as Video Bomb for music content creation.
Additional partnerships are also in the works for new categories such as bedding, compounds, activities, stationery and more.
"When we began developing ‘SpacePOP,’ we asked
Additionally, Genius Brands will expand “SpacePOP” in Europe and Asia with media and retail launches planned for the U.K., China, Spain, Italy and Portugal.
“We are extremely proud of our achievement with ‘SpacePOP’ and are eager to reach an even wider audience as we continue to build the program, creating new products and content and expanding into the international marketplace this year,” continues Heyward.
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